Lion Rock Brewery

AN ENTIRELY NEW BRAND IMAGE FOR ONE OF HONG KONG’S SIGNATURE BEERS!

Lion Rock Brewery

“AN ENTIRELY NEW BRAND IMAGE FOR ONE OF HONG KONG'S SIGNATURE BEERS! ”

Lion Rock Brewery Branding

- WHAT WE DID -

Branding & Visual
Identity Design
Application & Marketing Promotion Design
Packaging & Label
System Design

WHAT
WE DID

Identity Design
Application Design
Packaging Design
LION ROCK BREWERY BRANDING

A BOLD NEW LOOK FOR A LOCAL CRAFT BREWERY

We incorporated one of Hong Kong’s signature icons in to the branding
“THE SPIRIT of LION ROCK”

It seemed like a given to use the silhouette of the Lion Rock Mountain for “Lion Rock Brewery”.  A distinct natural landmark, the spirit of Lion Rock represents a core value of Hong Kong people, and it is also the essence of Lion Rock Brewery. The new brand image gives The Lion Rock Brewery a bold personality, bravely exploring and striving for excellence.

totalgroups branding hk lion rock brewery logo
totalgroups branding hk lion rock brewery logo
totalgroups branding hk lion rock brewery logo
totalgroups branding hk lion rock brewery bottle cap
totalgroups branding hk lion rock brewery name card

PACKAGING DESIGN

Bottle labels are fully re-designed and brought up to date. Using the distinct silhouette of Lion Rock Mountain locked up with the logotype creates a brand new image for Lion Rock Brewery as refreshing as the contents of the bottles.

totalgroups branding hk lion rock brewery bottle packaging design label design