Lion Rock Brewery
“AN ENTIRELY NEW BRAND IMAGE FOR ONE OF HONG KONG'S SIGNATURE BEERS! ”
- WHAT WE DID -
A BOLD NEW LOOK FOR A LOCAL CRAFT BREWERY
We incorporated one of Hong Kong’s signature icons in to the branding
“THE SPIRIT of LION ROCK”
It seemed like a given to use the silhouette of the Lion Rock Mountain for “Lion Rock Brewery”. A distinct natural landmark, the spirit of Lion Rock represents a core value of Hong Kong people, and it is also the essence of Lion Rock Brewery. The new brand image gives The Lion Rock Brewery a bold personality, bravely exploring and striving for excellence.
Bottle labels are fully re-designed and brought up to date. Using the distinct silhouette of Lion Rock Mountain locked up with the logotype creates a brand new image for Lion Rock Brewery as refreshing as the contents of the bottles.