{"id":333,"date":"2020-01-03T12:27:51","date_gmt":"2020-01-03T04:27:51","guid":{"rendered":"http:\/\/virlep.atwebpages.com\/?p=333"},"modified":"2021-11-11T17:27:19","modified_gmt":"2021-11-11T09:27:19","slug":"egg_optical_boutique","status":"publish","type":"post","link":"https:\/\/www.totalgroups.com\/zh\/egg_optical_boutique\/","title":{"rendered":"EGG Optical Boutique"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\"EGG\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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WHAT WE DID<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\tBrand Strategy & Direction<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tAdvertising & Promotion<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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WHAT
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Brand Strategy
Brand DNA & Story Creation
Identity Design
Visual Identity Design Packaging Design
Brand Book
Advertising & Promotion
Shopping Experience Creation
Retail Design & Contracting
Project Management<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Brand Identity Design & Story Creation<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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BE A SMART EGG<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TOTAL was tasked with creating a sub-brand for Hong Kong\u2019s well-known \u2018Optical 88\u2019 optical brand.\u00a0Although Optical 88 had a strong market share they were aiming to build on this and attract a younger more fashion-savvy audience.\u2028\u2028<\/p>

The overall business strategy was for the new sub-brand to leverage the brand equity of Optical 88 in order to develop consumer confidence, allowing the brand to diversify and become more sustainable for the long-term.\u2028\u2028<\/p>

We explored this younger target market and developed the sub-brand around the concept of an \u2018egg\u2019 being a new beginning and the birth of new life. From incubation, to hatching, to breaking out to the new world, it represents the birth of new life, a new movement and a new era of energy and vitality.\u2028\u2028<\/p>

The strategy led to a unique and ownable identity system and retail design principles that were rolled out in more than 80 stores across Asia including Hong Kong, Mainland China, Malaysia and Thailand.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Brand Strategy & Brand Book Creation<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Shopping Experience Creation<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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COMPREHENSIVE SHOPPING EXPERIENCE<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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An innovative sales model complemented by an easy-to-navigate store layout and merchandising created a whole new level of shopping experience within the sector.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Visual Identity & Application Design<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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