{"id":206,"date":"2019-12-12T23:36:15","date_gmt":"2019-12-12T15:36:15","guid":{"rendered":"http:\/\/localhost\/?p=206"},"modified":"2021-11-11T18:39:52","modified_gmt":"2021-11-11T10:39:52","slug":"lion-rock-brewery-branding","status":"publish","type":"post","link":"https:\/\/www.totalgroups.com\/zh\/lion-rock-brewery-branding\/","title":{"rendered":"Lion Rock Brewery"},"content":{"rendered":"
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- WHAT WE DID -<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\tBranding & Visual
Identity Design<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tApplication & Marketing Promotion Design <\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tPackaging & Label
System Design <\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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WHAT
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Identity Design
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A BOLD NEW LOOK FOR A LOCAL CRAFT BREWERY<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We incorporated one of Hong Kong’s signature icons in to the branding
“THE SPIRIT of LION ROCK”<\/strong><\/em><\/p>\n

It seemed like a given to use the silhouette of the Lion Rock Mountain for “Lion Rock Brewery”.  A distinct natural landmark, the spirit of Lion Rock represents a core value of Hong Kong people, and it is also the essence of Lion Rock Brewery. The new brand image gives The Lion Rock Brewery a bold personality, bravely exploring and striving for excellence.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PACKAGING DESIGN<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Bottle labels are fully re-designed and brought up to date. Using the distinct silhouette of Lion Rock Mountain locked up with the logotype creates a brand new image for Lion Rock Brewery as refreshing as the contents of the bottles.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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AN ENTIRELY NEW BRAND IMAGE FOR ONE OF HONG KONG’S SIGNATURE BEERS! <\/p>","protected":false},"author":1,"featured_media":1881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7,41,21],"tags":[25,26],"class_list":["post-206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage","category-lifestyle-brand","category-local-brand","tag-branding","tag-design"],"yoast_head":"\nLion Rock Brewery Branding - TotalGroups - BandDNA Creation<\/title>\n<meta name=\"description\" content=\"Lion Rock Brewery - Spanking new brand image for a signature craft beer in Hong Kong. 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